Who Are We?

Fiesta On Main Building

In 1994 FIESTA ON MAIN® was officially established in San Antonio, Texas under the name Alamo Fiesta®. Our founder decided to move all distribution operations for the company to the United States from Mexico to put greater emphasis on customer service and to be closer to the end-consumer. Our current location in San Antonio was once a neglected old house that got new life to last another 100 years. With lots of hard work, dedication, heart, and soul the corner lot where our brick and mortar store lies became the first permanent location of our parent company Soul Heart Hands, LLC. Now, our offices and storefront is located in a larger location on W. Rector St. across from North Star Mall near the airport. Our founder’s work is just a small grain of sand to the success of the company; we owe it to all of the artisans, associates, managers, and most especially our customers which have patronized and have visited us for decades. – Gracias!

Our new location sits right across from North Star Mall on West Rector St., has close to 150 parking spaces. It is readily accessible from Hwy 281, Loop 410, San Pedro Ave., McCullough Ave and is 3 Minutes from San Antonio’s International Airport for an easy find. Our doors are open almost every day of the year and we welcome everyone. You will find a large array of items here, from seasonal to forever home art and everyday clothing for all genders and ages.

Why choose us?

Our company is able to offer the best prices and quality because we purchase directly from the artisans, manufacturers, and have efficient logistics. We also make sure that the integrity and quality in the production process are the best.

Why Purchase Artisan Hand Made Art?


Handmade art has soul and the power to enhance the lives of the families that make them. Thousands if not millions of hours are spent all over the world in the creation of beautiful handmade items. Every single piece is unique because the mold is the artists’ hands and the blueprint is the artists’ imagination at that precise moment. Most of these at-home artists, with the majority having indigenous decent, have known this way of life for generations.

As consumers, we can all help the next generation keep more of that culture by purchasing the products of these handmade artists. Furthermore, we can show the artists, still producing, that their products are appreciated and that their sweat, time, and “soul” that they put into their creations did not go unnoticed. We help these artist by out-right purchasing their art (no consignment) at a fair market price and guide them in creating art that is more appealing to the public and marketable.

Our Online Store

ALAMO FIESTA.COM® has been online since 1999. We hope to bring a part of Fiesta On Main® to you with this website. You can access our store from the comfort of your home or business via the internet. However,we highly recommend visiting our store because there is currently only 10% of the total inventory items available online. Furthermore, the experience of visiting our store is unforgettable.

Live Shot

Our Store and Media

People from all over the world have entered through our doors in San Antonio. To great acclaim, they return and tell their family and friends. Our store has been featured or continues to be featured in the “Wall Street Journal”, “Southern Living” magazine (as a top store), “The Frommer’s Travel Guide for San Antonio/Austin” (as a TOP PLACE TO SHOP WHEN IN THE AREA), “American Airlines Magazine”, and many other local newspapers and magazines. We have also participated in local TV station shows and live news segments. You can even find some of our products in major retail chains. For more information about store participation in the media please click here: MEDIA CONTACT

Our Commitment to You

Our job of finding the best talent in the arts and crafts business never ceases. We strive to keep discovering new talent and products every single day. We are committed to bring our customers the best quality at the best possible price.

Our Soul Heart Hands, LLC. family thanks you for your patronage. GRACIAS!